"If a person with a serious vision, hearing, or mobility impairment came to your office on business or joined your organization as an employee, you would do whatever you needed to to accommodate that person so he or she could do his or her job. Indeed, most people would be embarrassed if their employer failed to create an accessible work space for such a guest, while failure to do so for a new employee is illegal. 

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[Globe and Mail Update, 1/13/12], http://bit.ly/w0yAni

Advertising is such a visual medium - whether it's 30-second spots on TV or the image onslaught of outdoor billboards and street furniture - that blind and visually-impaired consumers are, for marketers, often invisible. But South African fast food chain Wimpy is bucking the trend with an unusual marketing campaign: a Braille Burger.

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